Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A style of typeface that uses a width-to-height ratio of 1:1.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
The height of a font, measured in points or pixels.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The typographic term for the dot above the letters 'i' and 'j'.
A low-fidelity representation of a user interface design.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A system used to describe and identify typefaces by their basic visual characteristics.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.