The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A style of typeface that uses a width-to-height ratio of 1:1.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.