Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

More terms you might want to know

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Scope Creep

Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.

Brand Identity

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

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