Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

More terms you might want to know

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

Heatmap

A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.

Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.

Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

Clickstream

A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.

KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

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