A printing press that uses movable type and punches to make impressions on paper.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A portion of an image where the remainder is discarded.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).