Letterpress

A printing press that uses movable type and punches to make impressions on paper.

More terms you might want to know

KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

System Font

A type of font that comes pre-installed in an operating system.

Descenders

The portion of a letter such as y, p, q or j that hangs below the baseline of the text.

Embossing

A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.

User Flow

The way that a user navigates through a website, app, etc.

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