Letterpress

A printing press that uses movable type and punches to make impressions on paper.

More terms you might want to know

Repetition

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

Copy

The written information that accompanies a design.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

System Font

A type of font that comes pre-installed in an operating system.

HTML

A language used to create web pages, and it stands for Hypertext Markup Language.

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