A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A process in which subjects use a product or service under test conditions and report their experience.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A basic design tool that helps designers create and communicate ideas.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.