RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

More terms you might want to know

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Customer Experience

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

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