A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The relative lightness or darkness of a hue.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
A textual or graphical component in a web page.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.