RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

More terms you might want to know

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Analogous Colours

Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.

Centre Aligned

A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Baseline

An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

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