Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

More terms you might want to know

CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

PPI

PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.

Copy

The written information that accompanies a design.

Script Font

A type of font designed to imitate handwriting.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Aspect Ratio

The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

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