The main text of an advertisement or editorial as opposed to headings and subheadings.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
An iconic design that is made up of two or three letters.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A term that means the smallest amount of work that can be done to move a project forward.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.