Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
A process in which subjects use a product or service under test conditions and report their experience.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A non-functional first draft of a design.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.