Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A pixel, or a picture element, is the smallest addressable element in a display device.
The art of drawing original characters and symbols — especially for decorative purposes.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.