Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

More terms you might want to know

Bowl

In typography, a bowl is a curved shape used to control the area of white space.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Readability

A measure of the ease of understanding text.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Script Font

A type of font designed to imitate handwriting.

Stroke

The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.

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