An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
A sample of the target audience for which a product or service is intended.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A set of symbols or "characters" including letters, numbers and various other symbols.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The attributes of a typeface. Type properties include weight, width, colour and x-height.