An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
A pixel, or a picture element, is the smallest addressable element in a display device.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
In typography, a bowl is a curved shape used to control the area of white space.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The width and height of a document, after having been cut down to size from a larger sheet.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.