Character

A letter, symbol, or another alphabet unit.

More terms you might want to know

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Hex Code

A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.

Persona

A sample of the target audience for which a product or service is intended.

Backslanted

A type of design that features the strokes running predominantly from the upper left to the lower right.

It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Gradient

A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!