Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

More terms you might want to know

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Type Size

The height of a font, measured in points or pixels.

Abstract Mark

An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.

TIFF File

A Tagged Image File Format is a file format for storing images losslessly.

Gamification

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Diary Study

A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!