The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
The height of a font, measured in points or pixels.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A Tagged Image File Format is a file format for storing images losslessly.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A style of typeface that uses a width-to-height ratio of 1:1.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A system used to describe and identify typefaces by their basic visual characteristics.