A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The relative lightness or darkness of a hue.