A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A design or decoration impressed into the surface of a material.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A photograph that is purchased and licensed for exclusive use by an individual or business.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.