The designation of a set of character encoding styles for glyphs that are not capital letters.
A Tagged Image File Format is a file format for storing images losslessly.
A language used to create web pages, and it stands for Hypertext Markup Language.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A style of typeface that uses a width-to-height ratio of 1:1.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.