Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A style of typeface that uses a width-to-height ratio of 1:1.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
A sample of the target audience for which a product or service is intended.
A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The relative lightness or darkness of a hue.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.