Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A style of typeface that uses a width-to-height ratio of 1:1.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
The typographic presentation of a company's name in a stylized form.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
The space that an item has around it.
A graphical representation of a scenario, usually created and presented in sequence.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.