Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The degree of difference between the two sides of an object or system.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
The relative lightness or darkness of a hue.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.