A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.