Italics

A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.

More terms you might want to know

Copy

The written information that accompanies a design.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Alignment

The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.

Brand Identity

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

Soft Return

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

Call to action (CTA / C2A)

An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.

Point Size

A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.

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