A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The written information that accompanies a design.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.