An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
A letter, symbol, or another alphabet unit.
Text that is used to fill in a gap in a document.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A system used to describe and identify typefaces by their basic visual characteristics.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.