An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
A type of font designed to imitate handwriting.
The relative lightness or darkness of a hue.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.