Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

More terms you might want to know

White Space

The area of negative space around and between elements in a design.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

RGB

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Design Thinking

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Carousel

A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

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