Ellipsis

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

More terms you might want to know

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Heuristic Evaluation

A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.

EPS File

An Encapsulated PostScript file (.eps) is a vector graphics format. EPS files are typically used to exchange artwork between different design programs, such as Adobe Illustrator and other vector graphics applications, including CorelDRAW, Inkscape, SIAE Draw and others. EPS files can also be used to provide a file format for print.

Gamification

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

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