The adjustment of all characters in a line by moving them closer together or farther apart.
The area of negative space around and between elements in a design.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The part of a letter, usually a vertical line, that rise above the x-height.