Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

More terms you might want to know

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

Quick Keys or Shortcuts

A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.

Terminal

The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.

Pull Quote

A brief snippet taken from the text of an article.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Isolation Effect

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

Wireframe

A low-fidelity representation of a user interface design.

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