The adjustment of all characters in a line by moving them closer together or farther apart.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The typographic presentation of a company's name in a stylized form.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The typographic term for the dot above the letters 'i' and 'j'.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.