Tracking

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

A textual or graphical component in a web page.

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.

The adjustment of all characters in a line by moving them closer together or farther apart.

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.