Isolation Effect

A type of user interface design carefully crafted to trick people into doing things they might not want to do.

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

The typographic term for the dot above the letters 'i' and 'j'.

An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.