The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.
The typographic presentation of a company's name in a stylized form.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A Tagged Image File Format is a file format for storing images losslessly.