The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Also called a paragraph mark, a paragraph sign or section marker, is a typographical character for separating paragraphs. It looks like a "ΒΆ".
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
The adjustment of all characters in a line by moving them closer together or farther apart.
A printing press that uses movable type and punches to make impressions on paper.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A language used to create web pages, and it stands for Hypertext Markup Language.