How well or poorly something can be read.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
A type of font designed to imitate handwriting.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A printing press that uses movable type and punches to make impressions on paper.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
Commonly used to describe a 2D graphic that is made up of an organized grid of pixels, in other words, a bitmap.
Text that is used to fill in a gap in a document.