Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A portion of an image where the remainder is discarded.
A basic design tool that helps designers create and communicate ideas.
In typography, a bowl is a curved shape used to control the area of white space.
The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.