The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
A system used to describe and identify typefaces by their basic visual characteristics.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
A set of symbols or "characters" including letters, numbers and various other symbols.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
The feeling or mood created by a design.