The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.
Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.