A style of typeface that uses a width-to-height ratio of 1:1.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A letter, symbol, or another alphabet unit.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The typographic presentation of a company's name in a stylized form.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.