Monospace

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.

A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.

Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

A Tagged Image File Format is a file format for storing images losslessly.

The feeling or mood created by a design.

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.