Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

More terms you might want to know

Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

Debossing

A design or decoration impressed into the surface of a material.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Bracket

The word "bracket" is often used to refer to parentheses and is written as either [] or () and used to delimit blocks of text, e.g. a set of instructions. Within brackets, items are arranged from left to right in order of precedence.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

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