A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A textual or graphical component in a web page.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A Tagged Image File Format is a file format for storing images losslessly.
Black, white, and all the values of shades in between.