A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A type of font that comes pre-installed in an operating system.
A graphical representation of the density and distribution of data points. Denser regions in the image are interpreted as the data points' frequency, while lower densities are interpreted as fewer data points in that area.
Heatmaps show you where people worldwide are clicking on content to help you understand how people interact with your website designs and content.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A textual or graphical component in a web page.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success