The surface quality of an element.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A process in which subjects use a product or service under test conditions and report their experience.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A Tagged Image File Format is a file format for storing images losslessly.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.