CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.