CMYK

CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).

More terms you might want to know

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Diary Study

A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Opacity

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

x-height

The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.

Emblem

A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Italics

A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.

Infinite Scroll

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

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