Greyscale / Grayscale

Black, white, and all the values of shades in between.

More terms you might want to know

Blur

A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.

Proximity

The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Serif

The small decorative stroke at the end of a stroke in a letter, or a typeface.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Problem?

Got a suggestion or found an issue with the glossary?
Let me know!