A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The feeling or mood created by a design.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
A term that means the smallest amount of work that can be done to move a project forward.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.