A triad is a group of three colours that are equally spaced on the colour wheel.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A concept used in systems design to describe the negative consequences of making seemingly innocuous design changes. Shorthand for a product's delayed but inevitable need to be reworked due to earlier, seemingly trivial decisions not having been fully thought through in the original release.
Designers incur this "debt" by making quick and easy choices that save time in the present but cause more complex problems later on down the road when it becomes necessary to change or add something.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The typographic presentation of a company's name in a stylized form.
An iconic design that is made up of two or three letters.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
The way that a user navigates through a website, app, etc.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.