The height of a font, measured in points or pixels.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
The adjustment of all characters in a line by moving them closer together or farther apart.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A process in which subjects use a product or service under test conditions and report their experience.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A type of graphical interface that allows the user to interact with the application on a screen, such as a computer monitor or smartphone, using various types of input devices.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design