Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

More terms you might want to know

Placeholder Text

Text that is used to fill in a gap in a document.

Logotype

The typographic presentation of a company's name in a stylized form.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

PPI

PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

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