The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Affordances describe a relationship between the environment and an animate object, classified as either positive or negative.
Items, such as a car that leads to movement, have a positive affordance. Things like stairs that lead upwards have a negative affordance because they will not allow for any other form of movement other than up or down if used accordingly.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The width and height of a document, after having been cut down to size from a larger sheet.
The surface quality of an element.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.