A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A sample of the target audience for which a product or service is intended.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The feeling or mood created by a design.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.