A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The adjustment of all characters in a line by moving them closer together or farther apart.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The degree of difference between the two sides of an object or system.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A language used to create web pages, and it stands for Hypertext Markup Language.
A printing press that uses movable type and punches to make impressions on paper.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.