A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A type of font designed to imitate handwriting.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A low-fidelity representation of a user interface design.
A measure of the ease of understanding text.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.