A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A type of font that comes pre-installed in an operating system.
Text that is used to fill in a gap in a document.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The part of a letter, usually a vertical line, that rise above the x-height.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The adjustment of all characters in a line by moving them closer together or farther apart.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
A term that means the smallest amount of work that can be done to move a project forward.
A technique for understanding people’s experience of a product or service. Participants are asked to keep daily records of their experience using the product, and these records are taken into consideration when designing the design.
The attributes of a typeface. Type properties include weight, width, colour and x-height.