Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.
The feeling or mood created by a design.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
An iconic design that is made up of two or three letters.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.