Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A brief snippet taken from the text of an article.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A sample of the target audience for which a product or service is intended.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.