When you need to break a line of text and start on a new line in a text box.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A measure of the ease of understanding text.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
Text that is used to fill in a gap in a document.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
Small uppercase letters, generally about half as tall as regular uppercase letters.