When you need to break a line of text and start on a new line in a text box.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
The way that a user navigates through a website, app, etc.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The art of drawing original characters and symbols — especially for decorative purposes.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
A sample of the target audience for which a product or service is intended.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.