Hard Return

When you need to break a line of text and start on a new line in a text box.

More terms you might want to know

Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Right-aligned

Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.

Brand Identity

The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Leading

All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.

Quick Keys or Shortcuts

A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.

Avatar

A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

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