A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.
The feeling or mood created by a design.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A printing press that uses movable type and punches to make impressions on paper.