The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The part of a letter, usually a vertical line, that rise above the x-height.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
The degree of difference between the two sides of an object or system.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The distance between two points of extrusion or an object. It can also be defined as the measurement of size.