The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
The width and height of a document, after having been cut down to size from a larger sheet.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.