A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A measure of the ease of understanding text.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
How well or poorly something can be read.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities