A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A process in which subjects use a product or service under test conditions and report their experience.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A system used to describe and identify typefaces by their basic visual characteristics.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
An iconic design that is made up of two or three letters.
The degree of difference between the two sides of an object or system.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.