Pull Quote

A brief snippet taken from the text of an article.

More terms you might want to know

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

System Font

A type of font that comes pre-installed in an operating system.

User Flow

The way that a user navigates through a website, app, etc.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

Contrast

Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.

Display Typface

Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.

Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

Zeigarnik Effect

A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.

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