A brief snippet taken from the text of an article.
Black, white, and all the values of shades in between.
The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The way that a user navigates through a website, app, etc.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.