Pull Quote

A brief snippet taken from the text of an article.

More terms you might want to know

Conversion Rate

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Kerning

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

Web Page Elements

A textual or graphical component in a web page.

Readability

A measure of the ease of understanding text.

Complementary Colours

Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.

Layout

Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.

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