A brief snippet taken from the text of an article.
A sample of the target audience for which a product or service is intended.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A system used to describe and identify typefaces by their basic visual characteristics.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A basic design tool that helps designers create and communicate ideas.
A photograph that is purchased and licensed for exclusive use by an individual or business.