Black, white, and all the values of shades in between.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.