Black, white, and all the values of shades in between.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The width and height of a document, after having been cut down to size from a larger sheet.
The relative lightness or darkness of a hue.
The process of arranging objects in a consistent and even spatial relationship. It can refer to how text is aligned with respect to its margins or how any two or more things are aligned in general.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The space that an item has around it.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A pixel, or a picture element, is the smallest addressable element in a display device.