All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
The designation of a set of character encoding styles for glyphs that are not capital letters.
The surface quality of an element.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.