The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A type of design where the colours or tones gradually change from one colour to another. Gradients are often used in graphic design to add visual interest and give the appearance of "extensions" or "glosses" of a particular colour.
The art of drawing original characters and symbols — especially for decorative purposes.
A type of font that comes pre-installed in an operating system.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A non-functional first draft of a design.