The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The typographic term for the dot above the letters 'i' and 'j'.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
The area of negative space around and between elements in a design.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
The space that an item has around it.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.