The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A portion of an image where the remainder is discarded.
The meeting point where two lines cross.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The area of negative space around and between elements in a design.
A sample of the target audience for which a product or service is intended.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.